Saturday, November 2, 2013

Is Facebook Losing Teens?

By: Chris Crum | Staff Writer The kids aren't digging Facebook as much as they used to be. That's the message that has been coming through the blogosphere, and finally, even kind of admitted by Facebook itself. Do you think Facebook is at risk of losing teens? Let us know in the comments. Facebook released its Q3 earnings this week. While there was plenty of positive information in there for Facebook, CFO David Ebersman brought up a decrease in teen engagement during the conference call. First, he noted, "728 million people used Facebook on an average day in September, up 25% from last year. Growth continues to be driven by mobile. In Q3 for the first time, daily actives on web declined year over year, albeit very modestly." He then said, "I want to say a few words about youth engagement on Facebook. As we've said previously, this is a hard issue for us to measure because self-reported age data is unreliable for younger users, so we've developed other analytical methods to help us estimate usage by age. Our best analysis of youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable from Q2 to Q3, but we did see a decrease in daily users specifically among younger teens."

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